32 SaaS metric calculators, all free

Model any SaaS metric, then put it on your site

Every calculator is a versioned, defensible formula. Model it with live sliders, see how you land against a peer band, and add a live calculator to your blog, newsletter, or pitch. Readers run their own numbers and every result carries your name.

Core Financial & Profitability

P&L, cash, and efficiency metrics every board update opens with.

Rule of 40

Growth + profitability benchmark for efficient SaaS.

CEO, Board, Investors

Rule of X

Growth-weighted variant of Rule of 40 (Bessemer).

Investors, Board

Gross Margin

Revenue minus COGS, the margin floor for unit economics.

CFO, Board, Investors

EBITDA Margin

EBITDA as a share of revenue, Rule of 40 profitability leg.

CFO, Board, Investors

FCF Margin

Free cash flow as a share of revenue, Rule of X cash leg.

CFO, Board, Investors

Revenue Growth

Period-over-period revenue change (YoY or QoQ label).

CEO, CFO, Board

Revenue per Employee

Total company revenue divided by total FTEs.

CEO, CFO, Board

Burn Multiple

Net burn divided by net new ARR, capital efficiency.

CFO, Founders, Investors

Runway

Months of cash at current burn, with hire and growth scenarios.

CEO, CFO, Founders

Quick Ratio

Growth efficiency: new + expansion vs churn + contraction.

CS, CRO, Board

SaaS Revenue & Retention

Recurring-revenue unit economics, acquisition, retention, and expansion.

ARR/MRR

Recurring revenue normalized to annual or monthly view.

CFO, RevOps, Board

NRR

Expansion minus churn from the existing base.

CRO, CFO, Board

GRR

Retention floor before any expansion credit.

CS, CFO, Board

Churn

Logo or revenue churn over a chosen window.

CS, Product, CRO

Net New ARR

ARR added this period after churn and contraction.

CRO, RevOps, CFO

CAC

Blended acquisition cost per new customer.

CMO, RevOps, CFO

CAC Payback

Months for gross margin to recover CAC.

CFO, Board, GTM ops

LTV

Gross-margin-adjusted lifetime value per customer.

CFO, Pricing, Customer success

LTV:CAC

Unit economics ratio investors actually check.

CEO, Board, Investors

Magic Number

S&M efficiency: new ARR per dollar of sales spend.

CFO, CRO, Board

GTM & Sales Efficiency

Pipeline, sales capacity, and go-to-market productivity for RevOps.

GTM Efficiency

Composite GTM productivity score across the funnel.

CEO, CRO, CFO

New ARR per GTM FTE

Net new ARR created per GTM headcount.

CEO, CRO, CFO

New ARR Mix

Channel split of new ARR plus concentration risk.

CRO, RevOps, CFO

Pipeline Coverage

Open pipeline vs quota for the period.

CRO, Sales ops

Sales Velocity

Speed at which $ moves through your pipeline.

CRO, Sales leaders

Win Rate

Closed-won as a share of qualified opportunities.

CRO, Enablement

Ramped Quota Capacity

Bookings capacity from ramped AEs, quota, and attainment.

CRO, Sales ops, CFO

Ramped Quota Coverage

Ramped capacity vs bookings plan (coverage ratio).

CRO, Sales ops, CFO

Pricing & GTM Diagnostic

Segment focus, integration coverage, price realization, and discounting discipline for GTM Diagnostic inputs.

Segment Concentration

Revenue share of the top segment plus a concentration index.

CRO, CFO, Board

Integration Coverage

Live integrations against the expected stack, with top-integration attach rate.

Product, CRO, Partnerships

Price Realization

Realized ARPA against list ARPA.

Pricing, CFO, RevOps

Discount Waterfall

List-to-invoice bridge showing average discount depth.

Pricing, CFO, Deal desk

Command Palette

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