Benchmarks · The published index

Know how you compare, before the board asks

A living index of the operating benchmarks that matter in a SaaS board meeting. Compiled from published SaaS benchmarks, labeled per metric: the Benchmarkit 2026 State of B2B SaaS Performance Metrics report (n=342) for core efficiency metrics, and OpenView, Bessemer, or ICONIQ for the rest. These are directional references, not live cohort data. Inside BoardFluent, cohort bands sharpen as companies opt in through normal product use, shown once a cut meets its sample threshold.

Want your own numbers plotted against these bands? See the live benchmarking dashboard.

Core Financial & Profitability

Rule of 40

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 20p50 · 38p75 · 55
Calculate your Rule of 40

Gross Margin

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 62%p50 · 73%p75 · 83%
Calculate your Gross Margin

Revenue Growth

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 30%p50 · 60%p75 · 100%
Calculate your Revenue Growth

Burn Multiple

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 0.8:1p50 · 1.5:1p75 · 2.5:1
Calculate your Burn Multiple

Runway

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 12 monthsp50 · 20 monthsp75 · 30 months
Calculate your Runway

Quick Ratio

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 1.8:1p50 · 3:1p75 · 4.5:1
Calculate your Quick Ratio

SaaS Revenue & Retention

NRR

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 92%p50 · 108%p75 · 120%
Calculate your NRR

GRR

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 78%p50 · 87%p75 · 94%
Calculate your GRR

Net New ARR

Illustrative. B2B SaaS $5M-$20M ARR.

p25 · $500,000p50 · $2,000,000p75 · $6,000,000
Calculate your Net New ARR

CAC Payback

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 10 monthsp50 · 18 monthsp75 · 30 months
Calculate your CAC Payback

LTV:CAC

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 2:1p50 · 3.5:1p75 · 5.5:1
Calculate your LTV:CAC

Magic Number

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 0.5:1p50 · 0.8:1p75 · 1.2:1
Calculate your Magic Number

GTM & Sales Efficiency

New ARR per GTM FTE

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · $150,000p50 · $300,000p75 · $600,000
Calculate your New ARR per GTM FTE

Pipeline Coverage

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 2.5:1p50 · 3.5:1p75 · 5:1
Calculate your Pipeline Coverage

Sales Velocity

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · $2,000p50 · $8,000p75 · $25,000
Calculate your Sales Velocity

Win Rate

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 18%p50 · 27%p75 · 40%
Calculate your Win Rate

These are directional reference values, not BoardFluent cohort data. Inside the product, individual cells flip to a live cohort as companies opt in through normal use and a cut meets its sample threshold. See the benchmark methodology for the sampling and privacy thresholds.

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