The SaaS Benchmark Index

Know how you compare, before the board asks

A living index of the operating benchmarks that matter in a SaaS board meeting. Compiled from published SaaS benchmarks (OpenView, Bessemer, ICONIQ). These are directional references, not live cohort data. As operators contribute their real numbers, cells flip to a live cohort.

Core Financial & Profitability

Rule of 40

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 20p50 · 38p75 · 55
Calculate your Rule of 40

Gross Margin

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 62%p50 · 73%p75 · 83%
Calculate your Gross Margin

Revenue Growth

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 30%p50 · 60%p75 · 100%
Calculate your Revenue Growth

Burn Multiple

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 0.8:1p50 · 1.5:1p75 · 2.5:1
Calculate your Burn Multiple

Runway

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 12 monthsp50 · 20 monthsp75 · 30 months
Calculate your Runway

Quick Ratio

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 1.8:1p50 · 3:1p75 · 4.5:1
Calculate your Quick Ratio

SaaS Revenue & Retention

NRR

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 92%p50 · 108%p75 · 120%
Calculate your NRR

GRR

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 78%p50 · 87%p75 · 94%
Calculate your GRR

Net New ARR

Illustrative. B2B SaaS $5M-$20M ARR.

p25 · $500,000p50 · $2,000,000p75 · $6,000,000
Calculate your Net New ARR

CAC Payback

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 10 monthsp50 · 18 monthsp75 · 30 months
Calculate your CAC Payback

LTV:CAC

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 2:1p50 · 3.5:1p75 · 5.5:1
Calculate your LTV:CAC

Magic Number

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 0.5:1p50 · 0.8:1p75 · 1.2:1
Calculate your Magic Number

GTM & Sales Efficiency

New ARR per GTM FTE

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · $150,000p50 · $300,000p75 · $600,000
Calculate your New ARR per GTM FTE

Pipeline Coverage

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 2.5:1p50 · 3.5:1p75 · 5:1
Calculate your Pipeline Coverage

Sales Velocity

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · $2,000p50 · $8,000p75 · $25,000
Calculate your Sales Velocity

Win Rate

Illustrative. B2B SaaS $1M-$50M ARR.

p25 · 18%p50 · 27%p75 · 40%
Calculate your Win Rate

These are directional reference values, not BoardFluent cohort data. Individual cells flip to a live cohort once enough verified companies contribute. See the benchmark methodology for the sampling and privacy thresholds.

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