About BoardFluent

Built by an operator who sat in the seat.

Mike Dayton, founder of BoardFluent

Mike Dayton

Revenue operator. 20+ years as CRO, CSO, and GM.

CROCSOGMPE-backedPublicFounder-led

The BoardFluent platform

Two functions. One metric foundation.

GTM Execution
BoardReporting
One metric foundation32 versioned formulas built for SaaS

Data in · the integration layer

ExcelCSVSheetsWeb EntryHubSpotHubSpot (in beta)QuickBooksQuickBooks (in beta)StripeStripe (in beta)SalesforceSalesforce (in beta)API (in beta)

In beta with early clients. Contact us for guided onboarding.

The system this page is about: your data feeds one metric foundation, and the platform runs both the board and the go-to-market on it.

Why I built this

I'm Mike Dayton. I've spent 20+ years leading revenue organizations in B2B software, as CRO, CSO, and GM at PE-backed, public, and founder-led companies. The night before a board meeting always looked the same: spreadsheets open, hunting down inputs, double-checking the math behind CAC, retention, pipeline coverage, and burn.

The CEO, CFO, and I would spend that last stretch aligning the story, trading late-night edits and rehearsing the Q&A so we walked in with one set of numbers and one narrative. It was worth doing every time, and it was also a shared time suck that pulled more hours away from running the business than our board members were probably aware.

BoardFluent is the reference we wished we'd had. Fast answers to GTM efficiency questions, with the formulas and assumptions visible, so you can defend the numbers in the room. And comment threads, kept internal or shared with the board, attach directly to the specific metric tile or narrative section they're about, so the whole team aligns days early instead of the night before.

Work with us

The GTM Execution dashboards are built for operating teams to run themselves.BoardFluent also runs the sequence for you: a senior operator scores, plans, operates, and re-scores on the platform, and signs the result. The operator-run engagements cover the four stages, the full sequence, and what follows, for software CEOs and for PE and family office backed investment firms. The free GTM Diagnostic is where every engagement starts. If your firm standardizes portfolio board reporting, the portfolio plan covers the product side of that conversation.

About the product

BoardFluent is built for founders, CEOs, CROs, CMOs, and RevOps leaders who need fast answers to GTM efficiency questions without opening a spreadsheet or buying a full analytics suite.

Every calculator is transparent by design: visible formulas, explicit assumptions, source-backed methodology, and clear peer-context caveats.

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