Integration Coverage Calculator

What is Integration Coverage?

Integration coverage divides the number of live integrations by the total count in your target segment's expected tech stack, expressed as a percentage. The attach rate shows how widely the most-adopted integration is deployed across your customer base.

Formula

Version v1. See methodology and the public formula repo for sources and change history.

Worked example

Using the default example inputs (Integrations live: 12; Expected-stack count: 20; Customers using top integration: 180; Total customers: 300), Integration Coverage equals 60% (Integration coverage). Integration coverage is solid; track top-integration attach rate as a leading indicator of stickiness and expansion.

What good looks like

Coverage above 70 to 80% of the expected stack is a strong signal in crowded categories where buyers assume connectivity. Attach rate above 40% for the top integration correlates with lower churn and higher expansion.

Directional guidance only, not a cohort benchmark claim. Premium cohort bands appear when sample thresholds are met for your profile.

FAQ

What is Integration Coverage?

Integration coverage divides the number of live integrations by the total count in your target segment's expected tech stack, expressed as a percentage. The attach rate shows how widely the most-adopted integration is deployed across your customer base.

What is the Integration Coverage formula?

Coverage = integrations live / expected-stack count × 100; attach rate = customers using top integration / total customers × 100

What counts as an expected stack?

Start with the five to ten tools your target buyer persona uses most often: CRM, MAP, ERP, or data warehouse depending on your category. Check your win and loss notes for which integrations come up in deals.

Native vs. third-party integrations?

Include both. Buyers care about whether data flows, not how. Flag native integrations separately if you want to track build-vs-buy maintenance cost.

How does attach rate differ from adoption rate?

Attach rate is customers who have activated a specific integration divided by all customers. Adoption rate is typically used for feature usage within the product. They measure different behaviors.