GTM Execution
Quantify
Quantify turns the scored GTM gap into a defensible EBITDA and multiple bridge over your hold period, grounded in your metric baseline rather than a templated multiple-of-revenue guess. It is the number a board and a deal team can both underwrite.
EBITDA bridge
What closing the gap does to EBITDA
Baseline EBITDA
$1,680,000
Modeled EBITDA
$2,954,000
- Growth uplift x margin+$154,000
- Pricing and margin discipline+$420,000
- GTM engine efficiency (forecast, pipeline, methodology)+$700,000
Rule of 40: 25-39
Implied multiple 5.0x to 7.0x
illustrative, directional, not an appraisal
Total modeled EBITDA delta over a 2-year hold: $2,548,000.
Where the gap closes
Growth
9%15.0%
NRR
96.0%103.0%
CAC payback
31.0 mo23.6 mo
EBITDA margin
6%10.0%
The CEO read: EBITDA margin and growth move together, the same forecast rigor that stops the misses also pays for itself.
Tavolo Systems, Dana Reyes, and Meridian Growth Partners are fictional, illustrative data used to demonstrate the product. No real company, investor, or person is represented.
What this is
Quantify converts the scored GTM gap from the diagnostic into a financial model. The question it answers: if this gap is closed over the hold period, what does it mean for EBITDA and exit multiple? The output is a defensible, board-ready estimate grounded in your metric baseline, not a templated multiple-of-revenue guess.
This is available self-serve, where your own operator builds the model on the platform, or assisted, where a senior operator builds the model with you, scoped to your hold timeline, your ownership structure, and the specific dimensions where value creation is on the table. Outputs vary by situation and are delivered as a board-ready written brief.
How the math works
Quantify runs on a versioned, deterministic uplift model, not a model narrating a guess. Selected operator moves apply conservative, capped effects to the same metric inputs the calculators already use. Every derived metric is then recomputed from the shared formula registry behind the public calculators, never restated by a model.
The output is an EBITDA bridge attributed line by line back to the scored dimensions from the diagnostic, alongside a directional, clearly illustrative implied-multiple read. Score movement itself is bounded: the model cannot promise more uplift than the underlying rubric allows for the dimensions in play.
Where it sits in the sequence
Quantify is the second dashboard in the GTM Execution sequence. It follows the GTM Diagnostic and feeds the Operate and Prove dashboards. You do not need to run all four at once; start where the diagnostic points and what the team is ready to act on.
Ready to size the gap?
GTM Execution, self-serve or assisted, scoped to your hold timeline and ownership structure.