The nine GTM dimensions

Team and operating capacity: can you execute the plan?

Team and operating capacity is whether the company has the people, the time for them to ramp, and the cash to carry the plan it is promising, and it matters because a plan the team cannot staff is a plan the board will not believe. Investors check the hiring plan against the runway before they check the revenue forecast.

Match the plan to the people

Every revenue target implies a number of people doing specific jobs. Work backward: how many customers does the target need, how many deals does that take, and who closes and supports them? If the answer is the founders working nights, the plan is a wish.

Ramp time is real

A new salesperson or engineer takes months to reach full output. Plans that count new hires at full capacity from their first day overstate the year. Build ramp time into the model, and expect the first hire in a role to take longer than the next.

Cash sets the pace

Runway decides how many hires you can carry before the next raise and how long they have to pay off. Show the board the hiring plan and the runway on one page, so the trade-off is visible.

Key takeaways

Questions founders ask

What is the first non-founder hire for most SaaS companies?
Whoever removes the biggest bottleneck on the plan. For a technical founding team that is often someone who sells or supports customers, so the founders can keep building.
Do contractors count as capacity?
Yes, for the work they can own. Count them in the plan, with their cost, and note which roles you will need full-time once the work is steady.

Score your company on team and operating capacity

Rate whether the team and cash can carry the plan, beside the other eight dimensions, in a few minutes. It is your own unsigned view, to test against the hiring plan.

Free calculators for the numbers in this lesson, each with its formula and a worked example.

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