Quantify

What this is

Quantify converts the scored GTM gap from the diagnostic into a financial model. The question it answers: if this gap is closed over the hold period, what does it mean for EBITDA and exit multiple? The output is a defensible, board-ready estimate grounded in your metric baseline, not a templated multiple-of-revenue guess.

This is an operator-delivered engagement. There is no self-serve tool. The work starts with a call to understand the hold timeline, the ownership structure, and the specific dimensions where value creation is on the table. Outputs vary by situation and are delivered as a written brief, not a dashboard.

Where it sits in the sequence

Quantify is the second service. It follows the GTM Diagnostic and precedes the Operate and Prove services. You do not need to run all four; each engagement is scoped in conversation based on what the diagnostic found and what the team is ready to act on.